Creative Production Studio · Cape Town → Everywhere

*STORY
FIRST.

Now playingCheckers Sixty60

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* Who we are

JOE* is not an agency. It is not a traditional production company. It does not fit in a box. JOE* is an ever-evolving creative studio of multidisciplinary creatives building brands through storytelling, from film to AI and emerging creative technology. Led by multiple international award-winning director Dan Mace, we create culturally relevant work designed for now, and next.

1B+

views on the Beast Philanthropy films we made and Dan Mace's channel

100+

commercials, music videos and documentaries

3×

Cannes Lions Young Director Awards for our founder, Dan Mace

2×

Shorty Impact Awards, Los Angeles 2023

Commissioned

For
brands

TVCs and branded films for Checkers Sixty60, Tusker, Vodacom, Play.co.za and more. Big ideas built to travel.

See the commercials

Originals

Our
own

Antarctica, the taxi mafia, a gang lord as a tour guide. Films we make because the story deserved it.

Watch the originals

In motion

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Checkers

Checkers Sixty60

Play.co.za

Psychic Taxi

MrBeast

Beast Philanthropy

MrBeast

Antarctica

Tusker

Here's to the Us

Vodacom

This Is Your Time

STORY FIRSTSTORY FIRSTSTORY FIRSTSTORY FIRST

* Selected Work

The reel.

Nine pieces we’d put our name to anywhere. TVCs, branded films, Beast Philanthropy and our own originals.

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How we work

One job, start to finish.

Shown on: The Checkers Sixty60 Film ↗

The brief

We start with the problem, not the format. What does the brand need people to feel, and where are they actually watching?

01 / 05

01 The brief
02 The idea
03 The shoot
04 The edit
05 The release

Trusted by the people making culture

Beast Philanthropy*Warner Bros. Discovery*Checkers Sixty60*Tusker*Play.co.za*Vodacom*Hunter's*Insta360*IPL*Artlist*Casey Neistat*Beast Philanthropy*Warner Bros. Discovery*Checkers Sixty60*Tusker*Play.co.za*Vodacom*Hunter's*Insta360*IPL*Artlist*Casey Neistat*

* The crew

Ten years. One obsession: the story.

Founded by Cannes-Lions-winning filmmaker Dan Mace, JOE* is a South-African studio that sits between art, entertainment and cultural experiment. We’ve built work for global brands, grown Beast Philanthropy past 30M subscribers with films that have nearly a billion views, and collaborated with creators like Casey Neistat.

Meet the team