* Who we are
JOE* is not an agency. It is not a traditional production company. It does not fit in a box. JOE* is an ever-evolving creative studio of 20+ multidisciplinary creatives building brands through storytelling, from film to AI and emerging creative technology. Led by multiple international award-winning director Dan Mace, we create culturally relevant work designed for now, and next.
30M+
subscribers on Beast Philanthropy, the channel we made films for
940M+
views on the Beast Philanthropy films we made
20+
multidisciplinary creatives in the studio
2×
Shorty Impact Awards, Los Angeles 2023
Commissioned
For
brands
TVCs and branded films for Checkers Sixty60, Tusker, Vodacom, Play.co.za and more. Big ideas built to travel.
See the commercials
Originals
Our
own
Antarctica, the taxi mafia, a gang lord as a tour guide. Films we make because the story deserved it.
Watch the originals* Selected Work
The reel.
Nine pieces we’d put our name to anywhere. TVCs, branded films, Beast Philanthropy and our own originals.
How we work
One job, start to finish.
01
The brief
We start with the problem, not the format. What does the brand need people to feel, and where are they actually watching?
01 / 05- 01 The brief
- 02 The idea
- 03 The shoot
- 04 The edit
- 05 The release
Trusted by the people making culture
* The crew
Ten years. One obsession: the story.
Founded by Cannes-Lions-winning filmmaker Dan Mace, JOE* is a South-African studio that sits between art, entertainment and cultural experiment. We’ve built work for global brands, grown Beast Philanthropy past 30M subscribers with films that have nearly a billion views, and collaborated with creators like Casey Neistat.
Meet the team
No. 01Dan Mace
Creative Director
No. 02Gabe Brozin
CFO / COO
No. 03Luke Rose
Creative Strategy
No. 04Matt Human
HOD of Post Production
No. 05Keegan Hall
Director & Senior Editor
No. 06Joel Pope
Cine & Editor
No. 07Robyn Durnford
Head of Production / Executive Producer
No. 08Jesse Matthews
Junior Editor
No. 09Emilio Abrahams
Junior Editor
No. 10Mongezi Sineko
Bookkeeper
No. 11Jedsun Cawcutt
Executive Assistant
No. 12Reuben Mateke
Studio Manager
@joefilmms
FollowJOE* Films · Creative production studio. *Story first. Dir. Dan Mace. Cape Town → Everywhere.
* Start a project
Got a
project?
Drop us an email. Tell us what you’re making and we’ll take it from there.